AI in Business

AI in Business

Artificial intelligence and its importance

The development of artificial intelligence leads to breakthroughs in many areas of life. Its ability to analyze data, spot patterns and solve problems in a way that is often faster and more precise than a human makes our lives simpler on the one hand, and on the other comes challenges such as replacing people at work, copyright issues, the impact on education and human development, as well as ethical issues and accountability for AI-based systems. Artificial intelligence is a key component of computer systems that, by processing data and learning from it, help solve problems for their intended purposes.

We live in a time of deep and rapid digital transformation, in which AI, thanks to increased computing power and the ability to process huge data sets, is playing an increasing role. These changes highlight the need for appropriate regulation and evaluation so that these technologies can effectively serve society.

To better understand how AI works, it's worth looking at the differences between artificial and human intelligence (based on the SWPS report Artificial intelligence in business and management, 2024): Origin: Artificial intelligence, which is man-made, is based on algorithms, software and computer systems. Human intelligence, on the other hand, derives from the biological structure of the brain and the thought processes characteristic of man.

• Information processing: Artificial intelligence operates on the basis of programmed data and algorithms. In contrast, human intelligence uses complex neural networks that process information in response to sensory stimuli and acquired experiences.
• Learning and Adaptation: Artificial intelligence can learn through the use of machine learning algorithms, processing data and experiences. Although it can adapt its activities to changing conditions, its capabilities are strictly dependent on the available data. Human intelligence, in turn, is distinguished by its flexibility in learning, the ability to generalize, think abstractly and adapt to new and unpredictable situations.
• Consciousness and Emotions: Currently, despite significant progress in the development of artificial intelligence, no AI has been created capable of possessing consciousness and feeling emotions like a human. Human intelligence is distinguished by the ability to introspect, understand one's own mental state, feel emotions and be aware of oneself and others.
• Creativity and Intuition: Creativity and intuition are characteristics of human intelligence. People have the ability to generate original ideas, solve extraordinary problems and show artistic talents. AI in Business

AI plays a key role in many areas such as business (e.g. autonomous cars, streaming platforms, voice assistants), innovation (medicine, finance, transportation), startups (e-commerce, healthcare), project management (data analysis and forecasting, risk management, anomaly detection), and business and enterprise management (demand prediction, personalization of experiences) customers).

The applications of AI in business can be illustrated by well-known examples, described, among others, in the SWPS report AI in Business (2024). Netflix, for example, uses artificial intelligence to recommend content to users based on an analysis of their activity and the choices they make. Tesla, on the other hand, uses AI systems based on data from sensors such as cameras, radars and ultrasonic sensors to identify road signs, vehicles and obstacles on the road. As a result, drivers receive more advanced features that improve safety and driving comfort.

Examples such as Netflix and Tesla show how artificial intelligence can increase efficiency and significantly contribute to company revenue growth. For Tesla, AI is the foundation of the product, while in most cases AI systems support the development of existing products or the improvement of the company's operations.

Business Services

The business services sector in Poland currently employs more than 450 thousand people, most of whom have higher education and live in large urban agglomerations. Graduates of higher education often go directly to this industry. However, the development of artificial intelligence can significantly affect the labor market, leading to the replacement of some positions by new technologies.

As highlighted in the report of the Polish Economic Institute (*AI on the Polish labour market*, 2024), artificial intelligence not only “displaces” jobs, but also “transforms”, “supports”, “strengthens” and “integrates” them within the framework of new employment models.

The dynamic pace of these changes will have a significant impact on the Polish economy, especially since the business services sector accounts for about 7% of all jobs in the corporate sector in Poland. To meet the challenges ahead, it is crucial to systematically monitor these changes and to develop effective adaptation strategies that enable the optimal use of AI's potential. Consumer Perspective:

1. The study shows that customers are characterized by high awareness and willingness to adapt to upcoming changes. In each of the age groups studied, at least 50% of the participants knew GenAI, indicating that the technology is known and used.
2. Consumer expectations of technology and companies are high. Consumers expect companies to introduce AI-based solutions that simplify their daily lives. More than 55% of people declare a desire to use the help of AI to perform monotonous tasks and procedures.
3. Consumers are concerned about the privacy of their data. The issue of data privacy raises serious concerns among consumers, especially in the context of potential information leaks. Despite these fears, many people choose to use generative AI (GenAI) at work, even if company regulations do not allow it — more than 80% of users use GenAI without official permission.

Perspective of entrepreneurs:

1. Work on implementations. More than 75% of companies have taken the first steps towards investing in AI, yet most of them are in the early stages of deployments, without widespread use of the technology in manufacturing.
2. In business, the value of AI investments is appreciated. Enterprises are increasingly engaged in building AI teams and technologies, hoping for improvements and measurable financial benefits. Currently, 55% of organizations have a specific AI strategy or are actively working on it.
3. Important values for companies are: safety, compliance, people. Companies also express concerns about data security, and developing effective information protection processes is a challenge for many of them. In addition, organizations face a shortage of AI specialists — as many as 69% of companies struggle to recruit the right experts.

summary

The development of artificial intelligence is an inevitable transformation that brings both benefits and challenges. The implementation of AI will require a skillful approach to new technology: balancing innovation with ethical responsibility and adapting the labor market to new realities.

Sources:

1. https://swps.pl/images/DOKUMENTY/Raporty/Raport_studencki_AI_w_biznesie_i_zarz%C4%85dzaniu_1.pdf
2. https://pie.net.pl/wp-content/uploads/2024/10/AI-na-polskim-rynku-pracy.pdf
3. https://www.gov.pl/web/ai/raport-generatywne-ai-w-biznesie